Users will soon have a fresh option that allows them to reduce the amount of AI-created videos appearing in their feeds. This move comes as the service revealed that it currently hosts over 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a full-scale release. This development comes amid a surge in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the quickest rising content creators on another major platform primarily display clips produced artificially. A large amount of this output is deemed “AI slop”, a term for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, from computer-generated images to science explainers, and we want to provide users the option to increase or decrease of that, based on their own likes,” stated a platform representative.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its service tagged as made with AI. Overall, over 100 million pieces of content are submitted to the service each day, making AI-generated material a minor percentage of its complete catalog.
How to Adjust Settings
Members will be capable of limit or boost the amount of artificial media they view by using the topic control feature in the platform and selecting the AI content topic. Further subjects that can already be adjusted under the setting include current affairs, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s policies mandate users to tag lifelike AI-generated content, and it bans harmful fake videos of well-known individuals or emergencies. Any realistic AI video that is not labeled can be deleted under its terms of service.
Additionally, the platform will henceforth apply an AI-generated label to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing AI-generated material. This step is designed to stop users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is also establishing a $2 million AI literacy fund for professionals and institutions to develop informative material about ethical AI use. This program will benefit charitable organizations specializing in educating coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, amid controversy over plans to lay off numerous review team members in the UK. TikTok is planning to reduce 439 jobs in its user protection department in London, with labor groups and internet security professionals expressing worry that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but artificial intelligence can protect employees by removing the most distressing content ahead of it has to be seen by humans. The platform stated a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
